About Stitched London

Hello! I’m Chloe, and I’m so glad you’re here! As a mom of two young girls, I understand the importance of creating special moments and memories that last a lifetime. My journey into the world of embroidery began during lockdown, when I started sewing while on bedrest during my pregnancy. What began as a simple project—making personalised gifts for my friends’ kids or napkins for family—quickly blossomed into a passion and a small business that I cherish.

Every piece I create is made to order and designed with love, ensuring that each item is as unique as the little ones who will use them. I believe in the power of personalisation, which is why I take the time to craft each piece thoughtfully. While this means a longer turnaround time, I promise it’s worth the wait!

I’m excited to offer a range of services, including a send-in service for special items you’d like me to embellish and a name-changing service for those treasured pieces you want to hand down. My goal is to create beautiful, meaningful items that your family will cherish for years to come.

Thank you for supporting my small business! I can’t wait to create something special for you and your little ones. If you have any questions or special requests, feel free to reach out—I’m here to help!